Stanley Yacht Services: New Boater Demographics Means New Business Tactics Welcoming Aboard A New Generation

Monday, February 9, 2015

New Boater Demographics Means New Business Tactics
Welcoming Aboard A New Generation

As a yacht services company, we obviously welcome new boaters of all ages. That said, and as James Nolan pointed out in the article below, our industry must be prepared to adjust marketing strategies and tailor communications to seduce a younger clientele - namely, the so-called "millennials".

The Importance of Millennials to the Recreational Boating Industry | Marine Marketing Tools
While we might not be up on all the new texting lingo and "emojis", we do know how to plug an iPod in to the central audio system on our charter yacht and we've figured out how to "stream" movies. Baby steps, friends. Baby steps.

All jokes aside, the marine industry as a whole, not just the recreational boating component, needs to keep up with the ever-changing times to encourage new boaters to sail the ever-changing tides.

For our part, we do our best to stay abreast of current trends affecting everything from the economy to technology to popular culture. We utilize any number of readily available resources to do this including, of course, social media. We've also found it useful to attend non-marine industry networking events (such things do exist) to listen to and learn from younger professionals and business leaders. And, of course, we'd love to hear from you! What ideas to you have to keep our industry and all that it offers relevant and attractive to a new generation of boaters? Let us know in the comments below.

For smooth sailing and zero stress ... call SYS!

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